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crash course in b2b content writing pdf

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crash course in b2b content writing pdf

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Grad School Essentials: A Crash Course in Scholarly Skills . does exactly that, providing professional clarity and an engaging, conversational writing style. “The tips you are about to read,” he promises in the introduction, “and the skills you are about to learn, are seldom taught.” Not only does Professor Shore— a historian and Fulbright scholar who applied public school education

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Too often the problem with the marketing of a complex solution is that it tends to be, well… too complex. To this point, a recent CEB study found that 68% of corporate communication is just that – “too complex”.[i] B2B buyers shouldn’t have to have to work hard to understand the message.

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Duffy’s crash-course on good writing Self-edit: No writer can sit down and type up an error-free document. Write your piece and then leave it for some period of time. When you come back, you’ll see mistakes that you previously overlooked.

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In this Crash Course, we introduce you to the concept of Advocate Marketing. We tell you how innovative marketers are getting ahead of the curve by mobilizing communities of advocates, and how they generate measurable results. Get up to speed on one of the hottest new topics in B2B marketing.

crash course in b2b content writing pdf

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In this Crash Course, we introduce you to the concept of Advocate Marketing. We tell you how innovative marketers are getting ahead of the curve by mobilizing communities of advocates, and how they generate measurable results. Get up to speed on one of the hottest new topics in B2B marketing.

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Design Thinking in Travel & Tourism. I recently helped organize session content for Tourism Academy, a travel and tourism conference attracting destination marketers from around the U.S.

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